I like giving the benefit of the doubt to creative user generated ad campaigns.
Even when they fall flat on their face.
But as I’m already a loyal TurboTax user for filing my relatively simple tax returns, I have to say that it would take a lot to forsake that trusting relationship.
Something say like… The Tax Rap ft. Vanilla Ice.
Now, leave alone for a moment the branding genius behind associating your company with a white suburban pedestrian rapper “thug,” legendary for his most recent performance on VH1’s Surreal Life.
But the ad exec behind this one must have really been straining on the toilet seat when coming up with this lighting bolt.
Nothing speaks to your core customers more than “spitting rhymes” straight into your computer’s webcam.
This is TurboTax’s Profile Description on YouTube:
Yo! Everyone knows nothing goes together better than RAPPING and TAXES. Don’t get it twisted. TurboTax is the #1 selling, #1 rated tax software in the US—A. Platinum. We don’t do “sweet”. We do big, fat, throw your back out they’re so big tax REFUND checks. I’m America’s most trusted, fool! Represent.
Before I represent by spitting some lyrics which reveal my hardness, let’s take a closer look. The charge for a basic tax return (1040 EZ) is $14.95 on TurboTax’s site. The premier service is $49.95.
Of course. I can just see a whole generation of disaffected rap-aspiring taxpayers lining up in front of their cams to slug the taxman with some rhymes, all to save out on 50 bucks.
More likely? 14-18 year olds holding out for American Idol: Rap Edition will drop bombs on how 1/3 of their allowance goes straight to paying for their college education.
But then we wouldn’t have TurboTax to thank for both resurrecting rap careers, and launching new ones.
In case you do plan on submitting, no need to worry about the competition. A total of 0 videos have been uploaded to the official TaxRap group as of this posting.
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